Concept project — illustrative outcomes. Built by Interessant to demonstrate how we’d approach a brief like this one. The results further down this page are modelled for illustration, not measured client data.
Nordveld Supply Co.
A concept online store and content engine for an outdoor-goods retailer, designed to turn seasonal product drops into a steady stream of direct online sales.
Challenge
Nordveld Supply Co. sold well through a handful of physical stockists but had no online store, no content engine, and no way to reach customers outside those relationships. Product photography was inconsistent, there was no consistent brand voice across packaging and social, and every new season's range launched without any digital plan behind it.
Strategy
We built the online store as the hub and the content engine as the growth channel: consistent product and lifestyle photography, a content calendar built around product drops and outdoor use cases, and paid and organic social working together to move people from discovery through to checkout.
Execution
We delivered a full e-commerce build with inventory and fulfilment integration, a product and lifestyle photography library, a social content calendar with a consistent visual system, and a paid social and search programme timed around seasonal launches.
Results
Services delivered
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