Modern businesses don't experience branding, marketing, websites and technology as separate things — their customers experience one connected brand.
Every touchpoint a business creates — a social post, a website, an email, a WhatsApp reply — gets judged against the same question: does this feel like the same business? Interessant exists to make the answer yes, by putting strategy, creative, web and AI under one accountable team instead of splitting them across separate suppliers.
One team, instead of a patchwork of suppliers.
Most growing businesses end up assembling their marketing and technology from a patchwork of separate suppliers — a designer for the logo, a developer for the website, an agency for social media, a freelancer for the odd automation. Each does their piece well enough in isolation, but nobody owns how it all fits together, and the business ends up doing that integration work itself.
Interessant was built to close that gap: one accountable team that thinks in terms of the whole customer journey — brand, content, marketing, websites and AI — rather than a list of separate services. The goal isn't to be the biggest agency in the room; it's to be the team a business can rely on to make the connected decisions nobody else is making for them.
One connected team
How we think about the work.
Five principles that shape every project, regardless of size or budget.
Strategy before decoration
A striking design or a clever automation is only worth building once we know the business problem it needs to solve. We start with positioning, audience and objective — decoration comes after, not instead of.
Technology must solve a real problem
We don't build a website, chatbot or integration because it's fashionable. Every technical decision has to remove real friction — fewer manual steps, faster answers, less admin — or it doesn't get built.
Creativity should produce a commercial outcome
Good creative work should be measurable, not just admired. Every campaign, video or piece of content is built to move a number that matters: enquiries, bookings, engagement or sales.
AI should amplify people, not replace them
We use AI to remove repetitive work — qualifying leads, drafting reports, answering common questions — so people spend their time on judgement calls and relationships only they can handle.
Clear communication and dependable delivery
Good work delivered badly still feels like bad work. We keep clients informed in plain language, agree what "done" looks like up front, and deliver on the timelines we commit to.
Led by someone who has done the operational work.
Flippie
Founder, Interessant
Flippie founded Interessant after years spent on the operational side of small and medium businesses — the side that has to make the website, the CRM, the invoicing and the marketing calendar actually work together on a Monday morning. That included hands-on experience with property management systems and running the day-to-day communications and operations for a church community: two environments where the tools have to be reliable, the budgets are real, and there's no separate IT department to call.
That background shapes how Interessant works today: less interested in technology for its own sake, more interested in whether a business's systems and marketing actually make Monday easier. Flippie leads strategy and technical direction on every project, working alongside a small team of specialists to deliver it.
A focused team, not a fifty-person agency.
Interessant runs as a focused core team, supported by a trusted network of specialist creative and technical partners — photographers, videographers, designers and developers brought in as each project needs them. That means every client works directly with the people making the decisions, without the account-management layers of a large agency, while still having proper specialist skills available when a project calls for them.
Core team
Strategy, creative direction, web and AI work led directly by the people you talk to.
Specialist partners
Photography, videography, design and development brought in project-by-project, matched to what the work needs.
Built to stay adaptable
No fixed bench to keep busy — the team scales to the project, not the other way round.
Ready to bring it all under one roof?
Tell us what you're building and we'll tell you how we'd approach it — strategy, creative, web and AI, working as one team.