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Social & Digital Marketing

Reach the right people and convert them.

Social management, paid media, SEO, email and funnels that turn reach into enquiries.

Full catalogue

Everything inside Social & Digital Marketing.

Every service in this pillar, how we run it, and what you walk away with.

Social-media strategy

A platform-specific plan built around clear content pillars and objectives, not just a posting schedule.

01 Audit02 Objectives03 Audience04 Content pillars05 Platform plan06 Calendar07 Reporting

Social-media management

Ongoing, hands-on management of your social channels — planned, designed, written, scheduled and reported on every month.

Monthly planningContent calendarsGraphic designCaption writingSchedulingPublishingCommunity managementReporting

Content-creation packages

Monthly batches of photography, video, graphics and copy, produced together so every channel stays supplied and on-brand.

PhotographyVideoGraphicsCopywriting

Community management

Day-to-day management of comments, messages and reviews, so every audience interaction gets a timely, on-brand response.

Response managementEscalationSupport coordinationReputation monitoring

Paid social advertising

Targeted paid campaigns across social platforms, built, tracked and continually optimised against a clear objective.

01 Offer review02 Targeting03 Campaign build04 Creative05 Tracking06 Optimisation07 Reporting

Google Ads

Search and display campaigns built on solid keyword research and tracked all the way through to conversion.

Keyword researchSetupConversion trackingLanding-page alignmentBid optimisationReporting

SEO

Technical and content SEO that improves visibility in search over time, backed by regular reporting on what's moving.

Technical SEOKeyword researchOn-pageLocal SEOContent planningCompetitor analysisReporting

Email marketing

Lifecycle and campaign email that nurtures leads, recovers lost sales and keeps customers coming back.

NewslettersLead nurturingWelcome sequencesAbandoned-cartReactivationPromotions

Lead-generation funnels

A complete path from advert to sale — built once, then left to qualify and route leads automatically.

01 Advert02 Landing page03 Form04 Automated message05 CRM06 Sales follow-up

Conversion optimisation

Systematic testing of your existing pages and funnels to remove friction and lift conversion rate.

01 Data review02 Friction analysis03 Hypothesis04 Design changes05 Testing06 Measurement

Analytics & reporting

Consolidated reporting across every platform, so performance and lead source are always one glance away.

Google AnalyticsSearch ConsoleAd dashboardsLead-source reportingMonthly reportsConversion tracking

How we work

01

Discover

02

Strategise

03

Create

04

Launch

05

Optimise

The rest of the system

Explore the other pillars.

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